G-Shock Creator Pass
The G-Shock watch brand is coming to the metaverse via Polygon NFTs—and Casio wants to cultivate a community of collaborators.Japanese electronics giant Casio is expanding its sporty G-Shock watch brand into the metaverse with the launch of Virtual G-Shock, a blockchain-based “community co-creation” program in partnership with Polygon Labs. The first step on the roadmap is a collection of 15,000 free-to-mint G-Shock Creator Pass NFTs, which afford holders access to the program’s newly unveiled Discord channel. There they can enter a co-creation competition to create a variant design for the passes. The winner will be decided by community vote.