ODLabs Presents: The Lulu Collection The first ever On-Chain Augmented Reality Digital Collectible. ODLabs is the XR tech division of Canada’s largest streetwear collectible brand ODTO, and Mixed Reality fashion brand OD. The Lulu Collection wil be the first On-Chain AR companion that not only will change the way digital collectible are interacted with but will do so on Day 1 of launch. The LuLu’s will come equipped with an iOS app on launch that allows for you to activate and bring them to life through apparel, prints, paintings, stickers and more. Previous Collaborations: Warner Music Bugatti Tiffany & Co. Hermes Jacobs & Co. Toronto Raptors Coca-cola